The New Swindon Company was formed in 2002 to stimulate investment and co-ordinate plans for revitalisation of the town centre as a key component to achieving sustainable economic growth. The urban regeneration area is around 220 hectares and the major projects cover about 25% of the total.
Jointly funded by English Partnerships, the South West of England Regional Development Agency and Swindon Borough Council, The New Swindon Company is one of a limited number of Urban Regeneration Companies formed as a result of a Government initiative to breathe new life into key areas.