10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.
Why bother jumping out of the way of a speeding car? Why bother removing a burst appendix?
Cutting 10% in one year is a bold target, but for most of us it’s an achievable one, and is in line with what scientists say we need over the next 18 months. We now know for certain that unless we act quickly to reduce our use of dirty fossil fuels, humanity will face terrible problems in the years to come. Politicians have so far failed to do what needs to be done, so it’s time for ordinary people to step in and show that we’re ready to defend our children’s futures. It’s now or never for the climate.
